Company Profile

Company Profile

True North Technology Inc., a Canadian manufacturers’ rep firm, has been providing sales and marketing services for manufacturers of data communication products since 1987. We have specialized in physical layer data communications products: copper communication cables and connectivity, fiber optic cables and connectivity, wireless RF, RFID and Free Space Optics and accessories. We focus on both the industrial markets and service provider markets. We have experience in developing new markets and have done so with fiber optics cable and connectivity which we began to sell in 1989 and wireless LAN products which we sold from 1998 to 2003. We have taken existing markets and increased market share. We have always prided ourselves in being more than your regular manufacturers’ rep firm by offering and providing additional services. We do what needs to be done to be successful and we always re-invest in the company to ensure that our principals are getting the best Manufacturers’ Rep service in Canada, in all provinces.

Some of the standard services which True North Technology Inc. provides are:

New Business Development ( Outside Sales Personnel)
Account Management (Outside and Inside Sales Personnel)
Local Sales Management (Owners have 20+ years of experience)
Sales Plan Development by Product
Channel Development
Training ( Sales and Technical)
Customer Service Support
Seminar Selling
Data base development
Trade Shows/Special Events
Provide Market Intelligence

In addition to the above we have provided the following services for some manufacturers:

Recruit, hire, house, equip, manage and compensate
Product specific Program Managers
Product specific Business Development Manager
Technical support personnel
Marketing
Vertical Data Base development
Out bound telephone lead generations programs
Collateral development
Technical training program development and co-ordination

True North Technology Inc. has its head office in Mississauga Ontario, a suburb of Toronto the largest Canadian city. An office in Montreal Quebec is presently vacant and is expected to be filled in 2006.

The partners in the firm, Norm Baldoni and Marvin Strauch each have over 25 years experience in the sales, sales management and marketing. Each partner is active with their own customers and territory responsibilities. Norm Baldoni, who is fluent in French, is responsible for accounts in Ontario, Western Canada and Quebec. Marvin Strauch looks after accounts in Ontario and the Atlantic provinces.

Nickole Reid, our customer service rep, has been with the company for 5 years and supplements the manufacturers’ customer service functions as well as providing outbound phone marketing, quote follow up, data base maintenance and development and appointment setting for the sales force.

Vivienne Fernicola, our office administrator, has been with the company since 1988. She provides data base entry functions, general office administration and acts as a back up to Nickole Reid.

Our accounting and IT, including Website development and maintenance, are outsourced minimizing overhead expense.

We have developed and maintain a large vertical segregated customer data base using GoldMine Database Management Software. The data base is used regularly to promote, on a direct touch basis and on an indirect touch basis, the products we represent. We also use RPMS (Rep Management Software) for sales statistical and commission tracking purposes.

The keys to our success have always been our reputation as people who can get the job done in a professional manner, a wealth of important relationships and our many years of experience that allow to hit the ground running producing results quickly.

We service the following market segments:

Automotive
Chemical
Mining
Oil and Gas
Pulp and Paper
Forestry
Pharmaceuticals/Life Sciences
Plastics
Aerospace
Food Processing
Education
Health Care
Government
Service providers
Phone Companies
CATV
ISPs


		*Company Profile* True North Technology Inc., a Canadian manufacturers’ rep firm, has been providing sales and marketing services for manufacturers of data communication products since 1987. We have specialized in physical layer data communications products: copper communication cables and connectivity, fiber optic cables and connectivity, wireless RF, RFID and Free Space Optics and accessories. We focus on both the industrial markets and service provider markets. We have experience in developing new markets and have done so with fiber optics cable and connectivity which we began to sell in 1989 and wireless LAN products which we sold from 1998 to 2003. We have taken existing markets and increased market share. We have always prided ourselves in being more than your regular manufacturers’ rep firm by offering and providing additional services. We do what needs to be done to be successful and we always re-invest in the company to ensure that our principals are getting the best Manufacturers’ Rep service in Canada, in all provinces. Some of the standard services which True North Technology Inc. provides are: New Business Development ( Outside Sales Personnel) Account Management (Outside and Inside Sales Personnel) Local Sales Management (Owners have 20+ years of experience) Sales Plan Development by Product Channel Development Training ( Sales and Technical) Customer Service Support Seminar Selling Data base development Trade Shows/Special Events Provide Market Intelligence In addition to the above we have provided the following services for some manufacturers: Recruit, hire, house, equip, manage and compensate Product specific Program Managers Product specific Business Development Manager Technical support personnel Marketing Vertical Data Base development Out bound telephone lead generations programs Collateral development Technical training program development and co-ordination True North Technology Inc. has its head office in Mississauga Ontario, a suburb of Toronto the largest Canadian city. An office in Montreal Quebec is presently vacant and is expected to be filled in 2006. The partners in the firm, Norm Baldoni and Marvin Strauch each have over 25 years experience in the sales, sales management and marketing. Each partner is active with their own customers and territory responsibilities. Norm Baldoni, who is fluent in French, is responsible for accounts in Ontario, Western Canada and Quebec. Marvin Strauch looks after accounts in Ontario and the Atlantic provinces. Nickole Reid, our customer service rep, has been with the company for 5 years and supplements the manufacturers’ customer service functions as well as providing outbound phone marketing, quote follow up, data base maintenance and development and appointment setting for the sales force. Vivienne Fernicola, our office administrator, has been with the company since 1988. She provides data base entry functions, general office administration and acts as a back up to Nickole Reid. Our accounting and IT, including Website development and maintenance, are outsourced minimizing overhead expense. We have developed and maintain a large vertical segregated customer data base using GoldMine Database Management Software. The data base is used regularly to promote, on a direct touch basis and on an indirect touch basis, the products we represent. We also use RPMS (Rep Management Software) for sales statistical and commission tracking purposes. The keys to our success have always been our reputation as people who can get the job done in a professional manner, a wealth of important relationships and our many years of experience that allow to hit the ground running producing results quickly. We service the following market segments: Automotive Chemical Mining Oil and Gas Pulp and Paper Forestry Pharmaceuticals/Life Sciences Plastics Aerospace Food Processing Education Health Care Government Service providers Phone Companies CATV ISPs